Akin to Colette in Paris and Dover Street Market in London and New York City, 10 Corso Como is one of the world’s most iconic and opulent concept stores when it comes to fashion and art, culture and luxury. Situated inside Milan’s infamous 10 Corso Como which also is just as celebrated for it’s cafe, restaurant, gallery and hotel, it’s the one stop shop for those in search of high-end luxury with a touch of limited-edition-no-body-else-will-have-this Italian glamour.
It all began with a small gallery space upstairs founded by former fashion editor and published Carla Sozzani which she opened in a converted garage in No.10 of Corso Como in Milan. After much success and 250 exhibitions to date, the idea flourished and 10 Corso Como, which has been esteemed within the fashion set since it’s transformation from this small industrial space the following year to one of the industries leading spaces, continues to push the boundaries in combining fashion with art and culture. Forgetting the dreamy pieces for sale (for just one second), the store itself is worth a visit and in it’s encouragement of ‘slow shopping’ whereby clients are brought through a series of otherworldly spaces that encourage the fantasy of lifestyle over object obtaining, it’s an experience that lends itself sincerely to the idea of concept stores and what they truly should be.
With brands like Azzedine Alaïa, Comme des Garçons, Fiorucci, Diana Vreeland, Loewe, Paco Rabanne and Salvatore Ferragamo, the store is full of one offs and limited editions to fulfil the dreams of any fashion enthusiast. Taking time to appreciate and enjoy the surrounding is key and visiting the gallery and accompanying bookstore upstairs, enjoying lunch outside in the terrace or staying for a nighttime cocktail, however you choose to do this iconic Milanese staple will no doubt be somewhat fanciful and beautifully fat-fetched.