HAUTE so FABULOUS

The Designer Series

Designer Spotlight; Beaufille

StyleRebecca O'ByrneComment
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Much more than simply a nonsensical French word (meaning “handsome girl” or also “one who presents an effortless chic demeanour”), Beaufille is a modern wonder and something of a fashion lovers dream. Pronounced bo-fee and founded by Canadian sisters Chloé and Parris Gordon - both of whom studied design at Nova Scotia College of Art and Design - Beaufille celebrates an inspired take on the French way of dressing, epitomising the meaning of classic while bringing to life just the perfect amount of interpretation.

The sibling design duo officially launched the brand as we know it today in 2013 after a rebranding of their original manifestation - Chloe Comme Parris, after their creations gained serious attention in Canada from the start. From the beginning it was a pretty huge success with the girls debuting at New York Fashion Week in September 2015 to rave reviews from editors and stylists while also gaining major retail recognition in the form of contracts with Net-a-Porter, Intermix and since then Moda Operandi, FarFetch, Browns Fashion, Forty Five Ten and Holt Renfrew. Stockists whose influence can bring a brand from zero to sixty in the click of an ‘add to basket’. 

Difficult to master, yet eternally in vogue, the young and empowered brand personifies a level of chic often difficult to achieve; it’s the perfect mix of masculine and feminine while consistently keeping a very evident current of French heritage flowing through each design. Collectively, the collections play host to an aesthetic of intoxicating elegance; a sophisticated take on the everyday, where wearable meets ‘high-fashion’ every time. Think menswear inspired trench coats and comfy knitwear with carefully placed cutouts, statement style jackets and jewellery pieces worth beans on toast for the next 3 months. It’s solid yet playful. In three little words, strong, sexy and understatedly stylish - ok four, I tried. 

With such a strong foundation in it’s design direction and a consumer interest that runs deep, some would say to an almost cult level following, it’s no wonder the young brand has seen astonishing successes in every regard from the get-go. So if you’re interested in the dramatics of a minimalist look, Beaufille is your next investment. 

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Designer Spotlight; Mother of Pearl

Style 02Rebecca O'ByrneComment
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The perfect amount of classic with a flawless touch of twist, Mother of Pearl is a brand on a mission to evolve the way we consume fashion: reducing the impact we have on the planet while always remaining style forward. Never boring and always on trend, the London based sustainable label is one of the industry’s leaders in terms of quality and contemporary design while also being uber conscious of bringing an all important element of heart and spirit to the market: a transparent label that celebrates individuality and authenticity. 

With a base in East London, the relatively young fashion label never compromises on design, creating inspired collections that bring strength to our intricacies and a softness to the power dresser within. Printed luxe fabrics and carefully designed details come together to form it’s foundations with an equal focus on casual and luxury. Each piece has a voice of it’s own and can play both roles, that of an effortless everyday wardrobe staple or with a little elevation, can be brought out for something more significant and special.

The British luxury womenswear brand was founded back in 2002. It’s current Creative Director, Amy Powney,  who joined in 2006 - just 4 years after it’s formation, began her journey within from the bottom, sweeping the floors of the cutting-room floor, working her way up to the top and stepping into the role of Creative Director in 2015. Understanding each and every element of the company as a whole, she has brought the label the forefront of the industry and continues to build the brand’s stellar reputation season by season. Informed and inspired by her upbringing in Northern England, Powney draws upon her love of the 90’s and 2000’s - the era of her teenage years and is often creatively motivated by the critical social photographers and fashion shoots of those times. 

Showing at London Fashion week and stocked at some of the world’s most prestigious retailers including Saks Fifth Avenue, Neiman Marcus, Net-a-Porter, Harrods and Goop, Mother of Pearl is something of a modern day beauty, combining a distinctive elegance with that cooler-younger-sister-IT-girl vibe.


SHOP MOTHER OF PEARL


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Petria Lenehan, The Interview

StyleRebecca O'ByrneComment

Petria Lenehan is a woman with perpetual beauty on her mind. Designing clothes that stand the test of time and trends, the designer bases herself in Upstate New York's Hudson Valley, where she lives with her family and heads up her own fashion company. The Irish native is no stranger to her field having studied her trade in Florence, Italy before setting up her own retail store in her hometown of Dublin. Narrowing in on her passions however, she now designs with, as she describes herself, “notions of authenticity, nature, craftsmanship and tradition”. Uncomplicated, effortless and continuous in their delicate authority her collections create a loyal and retuning customer who knows that no matter the seasons runway flings, a lovingly-made staple by Petria Lenehan is always a good idea.